Platform Description

Within www.justclose.com, sellers and buyers will feel that they are treated as part of an exclusive group of top tier clients, without any restrictions to property price, location, and other considerations.

The www.justclose.com will support this effort in a variety of ways. Some of which include the use of website innovative technology components and up-to-the-minute help from our dedicated and highly ranked real estate related professional assistants. Their primary role is to help buyers and sellers make and complete the real estate deal with the diligence and knowledge. In such a scenario, the experienced local real estate professional assistant is invited by a buyer or seller as a team player to help in the process of the real estate buying and selling transaction. Using Realty4Hire.com technology, assistants will able to engage with their clients (Buyers or Sellers), in the full or part-time capacity. The use of www.justclose.com will significantly contribute to the assistant earnings by the increased volume of transactions, referrals, rapid business, and leads, all in the convenience of doing their job from anywhere they choose.

The paradigm-changing “Buyer Interview” component is driven by patented artificial intelligence engine (see Platform Details) and will be used to improve the process of property selling/buying and decision-making. www.justclose.com approach to property search, allows a buyer to greatly enhance the search process by choosing between a traditional Property Search tool with rudimentary written Basic Search, as well as an advanced search option (Buyer Interview).

Platform Details

“Buyer Interview” Recommendation Engine

• Buyer is offered to go through an iterative process of making real-life decisions where a buyer will learn to sacrifice some “dreamed” property features in favor of what is really important.
• At every step of the process, the system makes sure the buyer understand the progress made and has all the options to continue with.
• Based on the buyer’s preferences, the score is assigned to each property, so the buyer can see results as graded preferences, helping further refine the search.
• At the end of the process, the buyer is expected to understand the trade-off between financial requirements and what is available on the market for his/her specific housing needs. These trade-offs were learned by the system to attract buyers attention to the properties that best match buyer priorities.
• Next release of the engine will support financial interview providing opportunities for the buyer to understand the financing option for the property and whether a buyer can afford the house
• The next release will also help the buyer understand what he/she can afford and what are the recommendations to fill in the gaps between affordable and dream property
• Various Assistants are always available to verify the buyer’s choices and recommend the most efficient option.

“Buyer Interview” Recommendation Engine — learns the decision-making behavior of the buyer. While the buyer uses this process of searching for homes, the search engine will help the buyer (by using our mathematical algorithms model) to select the best house matching the buyer’s criteria, at the best price, speed, and potential savings, from the large-scale database of properties on the website.

What makes our “Buyer Interview” Recommendation Engine unique?

Currently, there are no systems in the real estate market, which finds the best deal for a Buyer by learning how the Buyer thinks and mimicking his/her behavior. Several recommendation engines exist on other markets not affiliated with Real Estate. They include Netflix (Movie Recommendation System), etc.

These systems generalize knowledge gained from purchase histories of large communities of people and make suggestions based on such generalizations.

It is worth to admit that while Amazon.com/NetFlex approach is pretty impressive for many items such as books, electronics, etc. it might not necessarily work very well with strategic purchases such as Real Estate. The reason behind is that while experiences of large communities of buyers are very important, the unique preferences of the buyer is important as well for high profile purchases. That’s what makes our approach crucial for the Real Estate market. As an extra benefit, our engine provides the value to cost optimization not available on Amazon.com.

The Bottom Line

By using www.justclose.com the following can be achieved:

• Increase marketing exposure for Seller, Buyer, Assistant and Professional
• Real Estate transaction savings for the buyers and a more comprehensive option for sellers.
• Financial money making opportunities for all professionals that involved in a real estate transaction

Homeowner to receive LEED certification (green standard) Sellers will be exposed to a wider buyer base (FSBO and later MLS) Buyers will have easier access to sellers via more refined searches.